Before the event
On Facebook: you can use your facebook page to announce your show presence to announce and promote your products (accessories, kits, raw materials) and all your innovations as a preview.
Follow up also the Créations & savoir-faire Facebook accounts.
On your website: use the communications tools at your disposal, communicate on your website your show presence and stand number.
During the event:
Social networks allow you to inform very quickly and efficently internet users, take full advantage and rouse the public's interest on Twitter or Instagram (workshops showing your know-how, craft and DIY workshops...).