Pinterest and Creations & Savoir-faire, a partnership at the service of your digital visibility!

Published on by Alison Le Bihan - updated on

In 2019 Pinterest, the social network of inspiration par excellence, joined the largest arts and crafts show at the service of its exhibitors and visitors.

A larger visibility!

For the first time, Pinterest social network has taken its place at the Creations & savoir-faire show. 65% of our crafters name Pinterest as their first source of inspiration.*

* Source: Online survey conducted in July 2018 among Creation & savoir-faire databases newsletter

Aware of your needs to optimize your visibility during your participation and to improve the visitor experience, Pinterest and Créations & savoir-faire show offered a viral visibility using Pincodes: an ideal tool for those of you for whom Pinterest is an important social network.

A what? A Pincode!

What a funny little name for this feature offered by Pinterest! But what is this famous Pincode? A Pincode is a personalized code that can be scanned by your camera available with the Pinterest app. In short, the Pincode works much like the famous QR Code. Our visitors were able to use it to discover your profile or your Pinterest boards.

Regarding user experience, it was quick and easy!

What were they used for? Discover our two unique visitor journey throughout the show.

Pincodes sur stand

Exhibitor’s journey

We displayed your Pincode on your booth, allowing visitors looking for purchases and smart products to access your Pinterest account.

You would instantly gain visibility, the number of subscribers and future customers. Because we are smart, we would automatically generate your Pincode!

A journey to discover what’s new at the show

Improving our visitor's experience was a priority. We were proud to bring them always more innovative trends, therefore we imagined a journey to discover our exhibitor’s novelties. Our hobbyists were able to scan giant Pinterest Pincodes scattered along the aisles and find even more inspiration.

Did you have new products or trends on your Pinterest account? Then you were probably one of the lucky ones in the "Pinterest novelties" journey.

An immersive staging

Designed to encourage exchanges, sharing, emulation of ideas, Pinterest was exhibiting at the heart of the show with a space dedicated to inspiration "craft and home". Thanks to an unprecedented staging, our visitors immersed themselves into a remarkable visual experience in an essential place with bright decors around 4 worlds:

  • The sewing and decoration space
  • The creative kitchen area
  • Bathroom space and craft cosmetics
  • The green & Gardening space

On the Pinterest stand, workshops were hosted by our beloved craft influencers to the delight of our visitors and their fans.

It was also a space dedicated to receiving advice, tutorials, tips and best practices regarding the use of Pinterest for all...

How to optimize your content strategy on Pinterest ?

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