Pinterest and Creations & Savoir-faire, a partnership at the service of your digital visibility!

Published on by Alison Le Bihan - updated on

New for 2019 edition, the social network of inspiration par excellence Pinterest joins the largest arts and crafts show at the service of its exhibitors and visitors.

A larger visibility!

For the first time, Pinterest social network will attend Creations & savoir-faire show. 65% of our crafters name Pinterest as their first source of inspiration.*

* Source: Online survey conducted in July 2018 among Creation & savoir-faire databases newsletter

Aware of your needs to optimize your visibility during your participation and to improve the visitor experience, Pinterest and Créations & savoir-faire show offer a viral visibility using Pincodes: an ideal tool for those of you for whom Pinterest is an important social network.

A what? A Pincode!

What a funny little name for this feature offered by Pinterest! But what is this famous Pincode? A Pincode is a personalized code that can be scanned by your camera available with the Pinterest app. In short, the Pincode works much like the famous QR Code. Our visitors will be able to use it to discover your profile or your Pinterest boards.

Regarding user experience, it's quick and easy!

What will they be used for? Discover our two unique visitor journey throughout the show.

Pincodes sur stand

Exhibitor’s journey

We'll display your Pincode on your booth, allowing visitors looking for purchases and smart products to access your Pinterest account.

You will instantly gain visibility, the number of subscribers and future customers. Do not worry, we take care of everything! Because we are smart, we will automatically generate your Pincode!

Now that you know everything, consider going to your Pinterest account to boost it for the D-Day!

A journey to discover what’s new at the show

Improving our visitor's experience is a priority. We are proud to bring them always more innovative trends, therefore we imagined a journey to discover our exhibitor’s novelties. Our hobbyists will be able to scan giant Pinterest Pincodes scattered along the aisles and find even more inspiration.

Do you have new products or trends on your Pinterest account? Then you will probably be part of the "Pinterest novelties" journey.

An immersive staging

Designed to encourage exchanges, sharing, emulation of ideas, Pinterest will be exhibiting at the heart of the show with a space dedicated to inspiration "craft and home". Thanks to an unprecedented staging, our visitors will immerse themselves into a remarkable visual experience in an essential place with bright decors around 4 worlds:

  • The sewing and decoration space
  • The creative kitchen area
  • Bathroom space and craft cosmetics
  • The green & Gardening space

On the Pinterest stand, workshops will be hosted by our beloved craft influencers to the delight of our visitors and their fans.

It is also a space dedicated to receiving advice, tutorials, tips and best practices regarding the use of Pinterest for all... Come and get good ideas!

How to optimize your content strategy on Pinterest ?